FPS… The Movie

FPS... The Movie
Posted by on May 7, 2015
Posted in: creative community, inspiration, software

Fat Pencil Studio is an unusual company, and I’ve always found it challenging to fully explain what we do. I carry around business cards with pictures on the back. I arrive at conferences with a laptop to show examples of our work. My approach has always been to show up in person to explain our approach to visual thinking and storytelling… but I can only be in one place at a time.

Now, thanks to SketchUp and Wit House Productions, I have another option. They have created a three minute profile video that does a great job of telling this story and provides a little window into the way we work:

This was the first time I’ve ever been called “the talent” for a video shoot, and I’ll admit to being pretty nervous during the interview portion. I was sitting just feet away from a big camera and surrounded by a four person film crew. But the team at Wit House are real pros, and the quality of the finished video is a testament to their skill and creativity.

If this is starting to sound like an award acceptance speech, it’s probably because I feel honored to join some of the other folks that SketchUp has chosen to profile, such as legendary architectural illustrator Steve Oles. And props to Roman Mars at 99% Invisible who first told me the highway stripes story that you see at the beginning of this video. But most of all, I want to thank my team at Fat Pencil Studio who stand with me every day to create compelling graphics.

About Joshua

Joshua Cohen founded Fat Pencil Studio in 2004. Read more