Different graphic styles have evolved to suit various creative industries. For example, product design favors the use of markers to create a solid field of color that can then be overlaid with highlights to emphasize texture and volume. Fashion design frequently uses watercolor to convey movement and pattern in fabric as it drapes a frame. Architectural drawings are based on sharp line work that conveys precision, hierarchy, and sequence.
Whatever the style, design illustrations resonate more powerfully when they include a human figure that the viewer can relate to for scale and experience. Here is a little round-up of good examples I’ve recently found. A scattering of these is drawn from The Art and Design of Contemporary Wine Labels by Tanya Scholes. Others come from The New Yorker, or some of my favorite illustrators – Martin Lewis, J.C. Leyendecker, Mark Summer, Anje Jager.