Logo Loco


Joshua recently tasked me with designing some company greeting cards to use for thank you notes and official FPS correspondence. It seemed like a pleasant enough assignment, and my plan was to make a simple layout using our logo. But once I got started I discovered a bottomless passion for the formal and compositional possibilities...I couldn't stop! It turns out our logo is really fun to play with. Using lots of copies, only two colors (grey and orange, of course!), some simple transformations and a healthy variety of blending modes, I came up with these images.

Ady Leverette was a designer and a principal at Fat Pencil Studio between 2011 and 2018.