Most attorneys understand the persuasive power of using visuals in trial, but only a few realize the strategic value of starting to work on them at the beginning of a case.
Last-minute trial graphics are often an attempt to “dumb things down” or "make things pretty" for a jury. Our approach is to first understand the details—however complicated—and then find ways to make things simple and clear, knowing that simple does not equal dumb, and clear is more important than pretty. Using this approach from the beginning has several advantages:
You’ve got an important story to tell, but it’s hiding in piles of documents.
Reviewing documents takes time, but we’ve got the expertise to take all that technical stuff (CAD drawings, laser scans, photos, schedules, maps, surveys, engineering reports, data sets, medical scans, video footage, audio clips, etc.), and create a visual framework for understanding it, distilling out the key issues, and persuading the decision makers.
Visuals are always an effective way to tell a story, and not just to a judge or jury.
You have to tell the story of your case hundreds of times even if it never goes to trial. All of your audiences (your client, opposing counsel, insurance reps, witnesses, experts, mediators, etc.) appreciate a well-told visual story. Your own team will also benefit from better collaboration, a more thorough investigation of key issues, and that irreplaceable feeling of being extremely well-prepared.
Most of all, you benefit from creating a well-told visual story.
Why? Not just because it’s super impressive, but because the process of creating visuals shows you what’s clear and what’s still murky. It reveals plot twists hiding in the documents. It verifies if the evidence really says what you think it says. Inevitably, applying design thinking to your case brings up questions that haven’t yet been considered, resulting in a more rigorous investigation of the issues at hand, and a stronger connection between facts and narrative.